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Kinetic typography - text that uses movement or other temporal change - has recently emerged as a new form of communication. As we hope to illustrate in this paper kinetic typogaphy can be seen as bringing some of the expressice power of film - such as its ability to convey emotion, portray compelling characters, and visually direct attention - to the strong communicative properties of text. Although kinetic typography offers substantial promise for expressive communications, it has not been widely eploited outside a few limited application areas. |