Video Details      

American Harvest (Part I)



This institutional film was designed to promote Chevrolet's corporate citizenship rather than any specific model of automobile. While it forcefully demonstrates how central automobile manufacturing is to the American economy, it even more strikingly shows the effects of the automobile upon our landscape. Bombastic narration is accompanied by excellent images of automobile manufacturing, the extraction and processing of raw materials from the earth, and mid-1950s consumerism. Cinematography: Gordon Avil, Pierre Mols and Robert Tavernier. Music: Samuel Benavie. Narrator: John Forsythe. Revised from the original 1951 version.                                              
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Video Information
Year: 1955
Genre: Ephemeral
Keywords: Manufacturing;Automobiles: Economic effects;Sustainability: 1950s;
Duration: 00:13:11
Color: Yes
Sound: Yes
Amount of Motion: n/a
Language: English
Sponsor: Chevrolet Division, General Motors Corporation
Contributing Organization: Internet Archive
Transcript Available: No

Digitization Information
Digitization Date: 2001
Digitizing Organization: Internet Archive

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at the School of Information and Library Science, University of North Carolina at Chapel Hill