Video Details      

Building International web sites for the financial market

Design Expo demonstration from CHI 2001. Launching a financial web site is already a difficult enough prospect The web site wants to offer financial services to people throughout Europe using a bank that is both foreign to their country and whose presence is only a cyberpresence. Such a proposition will sink or swim based on its international sensitivity, its convincing brand identitity and user support. International sensitivity means that the web site must have an interface that can take into mufti-cultural considerations (i.e. cultural values, language, legal systems). The proposed web site should radiate a recognizable brand identity (or at least a brand identity the users think they recognize). Task support on the web site must allow for many simultaneous levels of users each needing their own level of support. Author(s): Erik Rutten, David Ziedman, Doris Pelger, Bill McCarthy & Duncan Prior                                              

Video Information
Year: 2001
Genre: Educational
Keywords: CHI; web design; finance
Duration: 00:03:19
Color: Yes
Sound: Yes
Amount of Motion: Low
Language: English
Sponsor: N/A
Contributing Organization: Assocation for Computing Machinery (ACM)
Transcript Available: No

Digitization Information
Digitization Date: 2003
Digitizing Organization: Open Video Project

Search for video box
Box bottom
Related Videos box
Box bottom

The Open Video Project is managed at the Interaction Design Laboratory,
at the School of Information and Library Science, University of North Carolina at Chapel Hill