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Design Expo demonstration from CHI 2001. Launching a financial web site is already a difficult enough prospect The EUBOS.nl web site wants to offer financial services to people throughout Europe using a bank that is both foreign to their country and whose presence is only a cyberpresence. Such a proposition will sink or swim based on its international sensitivity, its convincing brand identitity and user support. International sensitivity means that the web site must have an interface that can take into mufti-cultural considerations (i.e. cultural values, language, legal systems). The proposed web site should radiate a recognizable brand identity (or at least a brand identity the users think they recognize). Task support on the web site must allow for many simultaneous levels of users each needing their own level of support. Author(s): Erik Rutten, David Ziedman, Doris Pelger, Bill McCarthy & Duncan Prior |
MPEG-1 • 49.80 MB 
